Mario’s Tweets: Twitter Celebrity Name-dropping Reflects Novel Ipo Risk

By Jeanette Settembre / NEW YORK DAILY NEWS Monday, September 30, 2013, 3:33 PM Comment Mark Von Holden Chef Dale Talde’s Kung Pao Chicken made with McDonald’s Chicken McNuggets, sweet and sour sauce, rice wine vinegar, peanuts and iceberg lettuce. Related Stories Who gives a hoot about pretty girls as waitresses?Its no reason to block Hooters from Brooklyn Leave it to celebrity chefs to make McDonalds fast food fancy. To counter negative attitudes toward its food, McDonalds held a chef event dinner at Three Sixty restaurant in Tribeca on Thursday night featuring dishes made by nationally recognized chefs using basic McDonalds ingredients elevating the drive-thru experience to fine dining. Mark Von Holden Photography Chef James Tahhan, cooking show star on Telemundo, prepares his Tortilla Esponola with an apple and cucumber chipotle salad made with McDonalds chipotle barbecue and honey mustard sauces I just want people to think differently about our ingredients, McDonalds Executive Chef Dan Coudreaut told the Daily News. People see ingredients like a perfectly round egg on an Egg McMuffin and they think its not a real egg, but theyre fresh cracked eggs every day. I cant change what people believe. Just get to know us a little bit better. RELATED: MCDONALD’S TO OFFER FRUIT, SALAD AS SIDES Mark Von Holden Photography Chefs Aaron McCargo Jr., Jessica Foust, Dale Talde and James Tahhan pose with their fancy fast food at the McDonalds celebrity chef-dinner at Three Sixty restaurant in Tribeca on Thursday. Attendees, a mix of media and franchisees sipped mojitos made from McDonalds Mango Pineapple Smoothie base by the chains dietitian, Jessica Foust, and used forks and knives to cut into chicken nuggets and fries. The multicourse menu featured ingredients like McDonalds crispy chicken, sweet and sour sauce, chipotle barbecue sauce, hash browns, cheddar jack cheese and espresso. Mark Von Holden Photography McDonalds corporate chef and dietitian Jessica Foust served up a slow-cooked beef with blueberry pomegranate sauce and french fry gnocchi. Among the entrees was a Kung Pao Chicken appetizer made by Chef Dale Talde, a former Top Chef contender and owner of Talde in Park Slope, that uses Chicken McNuggets sweet and sour sauce served in a bed of iceberg lettuce. RELATED: MAN ORDERS MCEVERYTHING SANDWICH IN MCDONALD’S Next, Telemundo cooking show star Chef James Tahhan prepared a tortilla espanola with garlic aioli served with a zesty apple and cucumber salad, which was followed by a bold barbecue chicken dish by Chef Aaron McCargo Jr., season four winner of The Next Food Network Star, who used crispy chicken doused in chipotle barbecue sauce, applwood smoked bacon and cheddar jack cheese served over a crispy hash brown. But the most elaborate dish was Fousts slow-roasted beef with blueberry pomegranate sauce and gnocchi fries cooked down and stuffed with eggs and flour. While you wont be able to get a Big Mac-aroon a chocolate ganache-filled party favor eaters got to take home or a mango mojito, the chain announched a plan to offer healthy alternatives to fries like fruit and salad.

McDonald’s corporate chef and dietitian Jessica Foust served up a slow-cooked beef with blueberry pomegranate sauce and french fry gnocchi.

“I never expected it to be picked up like this, in such an important document,” said Rossdale, the lead singer of Bush, in an email to Reuters, about his cameo in Twitter’s filing, known as an S-1. CELEBRITY OMISSIONS Largely absent from the curated celebrity list in the filing were tweeters who mostly appeal to younger audiences no Kim Kardashian, the reality star, or singers Justin Bieber or Lady Gaga, for example, even though they are all prolific tweeters with millions of followers. Those omissions are likely very deliberate, in order to avoid giving any type of fly-by-night feeling to the filing, says Joe Fernandez, the chief executive of Klout, a company that measures social-media influence. Twitter did not immediately respond to a request for comment. In addition to the generic, boilerplate warnings about currency fluctuations and litigation, every company has its own unique risk factors that reveal something special about the organization. Facebook Inc alerted investors that founder Mark Zuckerberg controlled the majority of the company’s voting shares and that negative publicity about its privacy practices could harm its business. Google Inc warned that some people were displeased by the fact that its search technology could be used to help people find hateful or derogatory information on the Web. A windfall of riches is another common risk factor for Silicon Valley Internet companies. Twitter, like Google and others before it, warns that the early employees with low priced stock options which have surged in value after the IPO may lose focus and that sudden disparities of wealth within the rank and file could cause inter-company tension. And while Twitter is counting on celebrities and regular Joes to broadcast their latest musings to the world, the company admits that its 140-character messages, often larded with symbols such as # and $, can leave some potential users scratching their heads. “New users may initially find our product confusing,” Twitter said in its prospectus. Klout’s Fernandez said Twitter’s fears about falling out of fashion are not unfounded, pointing out that MySpace was once the social-media site of choice for musicians and is now all but abandoned by them. “You could imagine where Snapchat or Instagram, for example, might come ahead,” he said, referring to popular photo-messaging applications which compete with Twitter.

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