But did Mexico want US saving? By David Agren,Correspondent / October 16, 2013 Mexican newspaper front pages carry messages of thanks to the US in Mexico City, Oct. 16. Thanks to the last minute victory of the US team over Panama, Mexico has advanced to the intercontinental playoff series against New Zealand for a spot in next year’s World Cup. Dario Lopez-Mills/AP The Christian Science Monitor Weekly Digital Edition The cheers erupted in restaurants and bars across the city after the US soccer team scored in extra time eliminating Panama and saving Mexicoshopes of qualifying for the 2014 World Cup in Brazil. The irony of Uncle Sams squad saving Mexico from missing the World Cup wasnt lost on many Mexicans, some of who said their team didnt even deserve to advance and had hoped staying on the sidelines next year would bring about changes in the sport and its national governing body . A deep distrust of the United States dating back to the Mexican-American War, when Mexico lost half its territory could previously rally the country in ways only matched by perhaps the soccer squad and the national patroness, Our Lady of Guadalupe. It doesnt speak well of Mexico that it needed help from the United States, says Alejandra Apreza, a young deli employee in a neighborhood near the presidents residence, Los Pinos. She says the performance reinforced the old stereotype that Mexicans dont work well in teams. RECOMMENDED: How much do you know about Mexico? Take our quiz. But a potential sign of a changing Mexican attitude toward its big, bad northern neighbor, many today prefer to look at the problems at home instead of scapegoating the United States, which has long been a popular pastime in political, cultural, and academic circles here. The national soccer side used to be a unifying force beverage commercials even employed the slogan “Soccer unites us” but has since become a source of contention, Ms. Apreza says.
MARC USA Hires Jerry Thompson from Ketchum to Expand PR Discipline
There is immense opportunity to align MARC’s behavioral science strategic approach and strong retail focus with engagement efforts across the stakeholder spectrum. I’m looking forward to helping MARC and its clients fully leverage the value of integrated marketing communications for business, reputation and brand management in today’s rapidly changing marketplace.” MARC USA provides PR capabilities to such clients as Rite Aid, Pennsylvania Lottery, Lanxess, Cooper Tire and Rubber, DePaul University, Carle Foundation Hospital and Capital Blue Cross among others. Its PR practice has grown to 15 employees and includes an expanding Social Media offering. Thompson will have oversight for the agency’s PR capabilities and will be a member of the agency’s senior leadership team. He will report to Ms. Fabrizi. “We are committed to building and investing to make our PR capability an even more vital part of our overall offering,” said Ms. Fabrizi. “Hiring Jerry takes us to a new level.” A highly awarded and seasoned PR executive, Mr. Thompson has counseled a wide range of blue chip clients including VISITFLORIDA, NextEra Energy, FedEx, Delta Airlines, Celanese, Mitsubishi Nuclear, Georgia-Pacific, Husqvarna, Olympic paint and stain, Irwin Tools, Alcoa and Heinz. In addition to his experience in the high growth energy and tech sectors, he has strong background in consumer packaged goods, chemicals, tourism, food, associations and home improvement products and services. Prior to his long tenure at Ketchum, Thompson was VP of Marketing for the Steel Recycling Institute and worked at Burson-Marsteller, another global PR firm. He holds a B.S. in Communication and Journalism from Indiana State University, and his work has been recognized with various industry awards including three PRSA Silver Anvils and one Bronze Anvil. About MARC USA ( www.marcusa.com ) MARC USA is a national full-service integrated marketing communications firm known for creating game-changing business solutions through big ideas, insight and the creative application of new technology. With offices in Chicago, Miami and Pittsburgh, 200 employees and more than $320 million in annual billings, it is one of the largest independent agencies in the country. Services include advertising, strategic planning, research, public relations, social marketing, media planning and buying, interactive marketing, direct and customer relationship marketing and sales promotion. @yahoofinance on Twitter, become a fan on Facebook Related Content Chart Your most recently viewed tickers will automatically show up here if you type a ticker in the “Enter symbol/company” at the bottom of this module. You need to enable your browser cookies to view your most recent quotes. Search for share prices Associated Press Speaker John Boehner and other top House Republican leaders intend to vote for the bipartisan agreement worked Terms Quotes are real-time for NASDAQ, NYSE, and NYSEAmex when available.